Fractional CMO
— Free Growth DiagnosticFind the leaks in your practice before they cost you another quarter.
A free, written growth diagnostic of your cash-pay practice. Delivered in 24 hours.
Matt Solarczyk – Former ICU nurse · Fractional Chief Marketing Officer for cash-pay practices.
What's in the report
1 Snapshot
What we observed about your practice from the outside in.
2 Market Fit
Whether your positioning matches the neighborhood and patient your practice actually sits in.
3 Competitive Position
Who you’re up against locally and where you sit on the shelf when a patient is comparing.
4 What an AI Says About You
What ChatGPT, Claude, and Google’s AI recommend when a patient searches for your specialty in your city. Most clinics are invisible here. Some are misrepresented.
5 The Last Ten Feet
Where patients leak out between “interested” and “booked.” The highest-converting fix in marketing and the one you can’t see from inside the building.
6 The Hidden Ceiling
Whether your operations can carry the growth a real marketing engine would create, or whether more inquiries would break the experience.
7 Where the Leverage Is
Five named growth levers specific to your practice. Not a 90-day plan. Not a tactical playbook. The diagnosis.
See the actual report
This is the actual report you’ll receive.
Ten pages. Seven sections. One read.
The growth levers sitting in plain sight at your practice.
See what practice owners say
— Dr. Sarah Chen
“I’ve had three agencies pitch me in the last year, and every one of them opened with what they sell. Yours opened with what was wrong with my intake flow, and you were right about it.
The part I keep coming back to is that you understood why we structured the membership the way we did. Nobody in marketing has ever asked me that.
Use whatever’s helpful. I’ll take a call with anyone who wants one.”
— Meridian Direct Primary Care
— Bill Gratton
“Matt, wanted to put this in writing while it’s fresh. When I signed up, I honestly expected some generic AI report. It wasn’t. There was real research and real thought behind it, and it came across as genuine – which is rare right now.
What stood out is that it’s coming from someone who thinks like a provider but understands the business side too. It was pretty much dead on. Use any of this however you’d like. Happy to get on a call with anyone who’s on the fence.”
— Stillpoint Psychiatry
— Sally Marciel
“I’ve paid for two audits before this one. Both were a list of things I could buy from the people who wrote it.
Yours led with the fixes I could do myself for free. That’s how I knew it was real.
The retainer conversation came later, and I started it.”
— The Hope Preserve
WHY MATT
Why I do this
Ten years at the bedside in the ICU. Cardiac arrests, vent weans, families at 3 am.
I watched the parts of the patient journey most marketers never see – the discharge cliff, the missed follow-up, the systemic handoff failures. The places where care breaks.
Now I do the same work on the other side of the door.
I diagnose marketing the way I diagnosed patients. Evidence first. Mechanism second. Outcome third. The numbers that matter: cost per acquired patient, lifetime value, panel-fill rate, retention. Most owners I work with have never been shown those numbers for their own practice. That’s the first thing I fix.
If your clinic has been running on a system you can’t fully see, the diagnostic shows you the vitals.
Matt Solarczyk
Practice Growth · Former ICU Nurse · Fractional CMO
Ready to Get Started?
A free, written growth diagnostic of your cash-pay practice.
Delivered in 24 hours.