by junaet | Oct 22, 2026 | Marketing Strategy, Practice Economics, SEO & AI Search
Choosing a healthcare marketing agency in Chicago means looking beyond attractive websites, impressive presentations, and promises of more traffic. The right marketing partner should understand how patients discover medical practices, what influences their decision to...
by Matt Solarczyk | Sep 5, 2026 | Practice Economics
What is patient acquisition cost, and how do you calculate it? The math is not the hard part. Everything you spent to get new patients, divided by how many you got. Total marketing and sales spend ÷ new patients acquired = PAC Spend $10,000 in a month, add 25 new...
