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Patient Acquisition Cost: Why Cash-Pay Benchmarks Are Wrong

Patient Acquisition Cost: Why Cash-Pay Benchmarks Are Wrong

by Matt Solarczyk | Sep 5, 2026 | Practice Economics

What is patient acquisition cost, and how do you calculate it? The math is not the hard part. Everything you spent to get new patients, divided by how many you got. Total marketing and sales spend ÷ new patients acquired = PAC Spend $10,000 in a month, add 25 new...

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